‘Commit to Quit’ on World No Tobacco Day

Matthew Rimmer
3 min readMay 31, 2021


QUT Media, 31 May 2021

Australia, New Zealand, and the United States governments’ further definitive moves toward the goal of ending tobacco use, are to be celebrated on World No Tobacco Day today, says QUT legal expert on tobacco control Professor Matthew Rimmer.

  • Australia should continue its world lead in tobacco control by supporting Asia-Pacific neighbours
  • Quit smoking campaign combined with COVID-19 public health messaging needed — smokers’ higher risk
  • New Zealand avidly pursuing 2025 Smokefree Goal

A chief investigator in the NHMRC Centre for Research Excellence in the Tobacco Endgame, Professor Rimmer said the theme, ‘Commit to Quit’ signified the World Health Organization’s drive to empower millions of tobacco users to quit smoking by creating networks of support and increased access to stop-smoking services.

“Australia has been a world leader in tobacco control — with pioneering initiatives, such as the introduction of plain packaging of tobacco products,” Professor Rimmer, from the QUT Australian Centre for Health Law Research, said.

“The Queensland Government has an innovative public policy program for tobacco control that has seen the passage of smoke-free laws.

“The Morrison Government has an opportunity to provide further global leadership on tobacco control and public health with new anti-tobacco initiatives in Australia, particularly during the COVID-19 crisis.

“As part of its public health communications campaign about COVID-19, the Morrison Government could invest in an advertising campaign, encouraging smokers to quit.

“Australia could also help its neighbours in the Asia-Pacific, with the adaptation and implementation of proven Australian public health strategies to help people quit smoking.

“WHO is also encouraging nations to implement the full suite of measures under the WHO Framework Convention on Tobacco Control.”

Professor Rimmer said New Zealand’s Proposals for a Smokefree Aotearoa Action 2025 Plan include: raising age limits for smoking; setting a minimum price for tobacco; increasing taxes on tobacco; limiting the availability of tobacco products; regulating nicotine and filters in tobacco products; and strengthening the tobacco control system.

“New Zealand also has a focus on providing targeted support for tobacco control for Maori and Pacific communities. In its 2021 Budget, the Government committed to spend NZ$36.6 million on the Smokefree 2025 Goal.

“Despite dealing with the ravages of COVID-19 and the vaccination roll-out, the Biden Administration has a focus on supporting research and public policy action to address cancer.

“The Administration has promised to introduce product standards to ban menthol as a characterizing flavour in cigarettes and ban all characterizing flavours in cigars.

Professor Rimmer said that after the lack of progress of the Trump Administration on tobacco control, the focus of the Biden Administration on tobacco control reforms in the United States was pleasing and welcome.

“As part of its broad mission to reduce the incidence of cancer, the US has a unique opportunity to assist WHO in tackling the global tobacco epidemic.”

QUT Media contacts:

Niki Widdowson, 07 3138 2999 or n.widdowson@qut.edu.au

After hours: Rose Trapnell, 0407 585 901 or media@qut.edu.au.

Niki Widdowson, ‘“Commit to Quit” on World No Tobacco Day’, QUT Media, 31 May 2021, https://www.qut.edu.au/news?id=176511



Matthew Rimmer

Professor of Intellectual Property and Innovation Law, QUT. #Copyright #Patent #Trademark #plainpacks #Access2meds #SDGs #Climate #IndigenousIP #trade #TPP